Junior MBA Program G5+
Intro to Business 101
初级MBA课程
商业入门 101 是一个为期 25 周的课程,旨在为学生提供全面的课程了解业务和管理原则。本课程向学生介绍商业、经济和组织内各个职能领域的基础知识。这课程将理论知识与实际应用相结合,为学生做好准备未来在商业领域的学术追求,并培养职业成功的基本技能。重点是现实世界的实践和使用真实业务工具进行实验,策略和案例研究。
本入门课程涵盖广泛的主题,首先介绍商业管理、道德考虑和经济学基础。学生钻研进入会计、营销、财务管理、人力资源等关键职能领域资源和运营。该计划强调了有效的重要性商业环境中的沟通、领导力和战略思维。特别关注当代商业问题,包括创业、创新以及技术对业务运营的影响。在整个课程中,学生参与实践活动、案例研究和模拟来强化他们的学习并培养实践技能。
此课程还包括利用财经新闻和实时业务的行业特定见解模拟工具。学生有机会探索国际商业、企业金融、商业法以及数据分析在决策中的作用。此外,该课程解决基本的软技能,例如谈判、冲突解决、网络和专业发展。
此课程的高潮是一个顶点项目,学生可以应用他们所获得的知识解决现实世界业务挑战的知识。该项目允许团队合作,关键思考和创造性地解决问题,提供有意义和实际的应用在整个课程中学到的概念。
在商业入门 101 课程结束时,学生将获得以下方面的基础:商业和管理,获得了有助于提升领导力的基本技能,在学校诚信,并完成了一个顶点项目,展示了他们应用自己的能力现实世界场景的知识。本课程为进一步学习打下基础
商业,并为学生提供未来学术和职业生涯的基本技能。
Text book:
The Personal MBA
Selected Articles and Case Studies
Summary:
Intro to Business 101 is a 25-week program designed to provide students with a comprehensive understanding of business and management principles. This course introduces students to the fundamentals of business, economics, and various functional areas within an organization. The curriculum integrates theoretical knowledge with practical applications, preparing students for future academic pursuits in business and fostering essential skills for professional success. Emphasis is on real-world practice and engaging experimentation with real business tools, strategies, and case studies.
This introduction course covers a wide range of topics, starting with an introduction to business and management, ethical considerations, and the fundamentals of economics. Students delve into key functional areas such as accounting, marketing, financial management, human resources, and operations. The program emphasizes the importance of effective communication, leadership, and strategic thinking in the business context. Special attention is given to contemporary business issues, including entrepreneurship, innovation, and the impact of technology on business operations. Throughout the course, students engage in hands-on activities, case studies, and simulations to reinforce their learning and develop practical skills.
The program also includes industry-specific insights utilizing financial news and live business simulation tools. Students have the opportunity to explore international business, corporate finance, business law, and the role of data analysis in decision-making. Additionally, the course addresses essential soft skills such as negotiation, conflict resolution, networking, and professional development.
The culmination of the program is a capstone project where students apply their acquired knowledge to solve real-world business challenges. This project allows for teamwork, critical thinking, and creative problem-solving, providing a meaningful and practical application of the concepts learned throughout the course.
By the end of the Intro to Business 101 course, students will have gained a foundation in business and management, acquired essential skills useful for elevating their leadership and integrity in school, and completed a capstone project that showcases their ability to apply their knowledge to real-world scenarios. This course sets the foundation for further studies in business and equips students with essential skills for future academic and career endeavors.
Assignments:
Students will engage in a variety of real-world assignments spanning all aspects of business including:
- Identifying their own leadership vision and management style
- Analyzing ethical challenges in real business case studies
- Reading and interpreting financial statements and balance sheets
- Designing a marketing plan and sales strategy
- Drafting a basic business plan and pitching their idea
- Drafting and negotiating a business contract
- Researching and reporting on emerging business technologies and trends
- Designing and completing a Capstone project aligned to their own business and entrepreneurial interests
- And more…
Textbooks:
The Personal MBA
Selected Articles and Case Studies
Week 1: Introduction to Business and Management
Overview of the business world and management principles
Introduction to various business sectors
Exploring the role of managers in organizations
Week 2: Business Ethics and Social Responsibility
Understanding ethical decision-making in business
Exploring corporate social responsibility
Case studies on ethical dilemmas in business
Week 3: Economics Fundamentals
Introduction to basic economic principles
Understanding supply and demand
Exploring the impact of economic factors on business
Week 4: Accounting Basics
Overview of accounting principles
Introduction to financial statements
Classroom activity: Creating a simple financial statement
Week 5: Marketing Essentials
Understanding the marketing mix (product, price, place, promotion)
Introduction to market research
Classroom activity: Designing a basic marketing plan
Week 6: Financial Management
Basics of financial management in businesses
Introduction to budgeting and financial planning
Classroom activity: Creating a simple business budget
Week 7: Human Resource Management
Overview of HR functions in organizations
Understanding recruitment, training, and employee relations
Case studies on HR challenges
Week 8: Entrepreneurship and Innovation
Introduction to entrepreneurship
Exploring the innovation process
Classroom activity: Developing and pitching a basic business concept
Week 9: Operations Management
Understanding the role of operations in business
Introduction to supply chain management
Analyzing case studies on efficient operations and utilizing SWOT and other operations tools
Week 10: Business Communication
Importance of effective communication in business
Developing professional communication skills
Classroom activity: Business communication role-play
Week 11: Leadership and Team Management
Overview of leadership styles
Understanding team dynamics
Project: Creating a personal leadership vision statement
Week 12: Strategic Management
Introduction to strategic planning
Exploring competitive advantage, intelligence gathering, and benchmarking
Activity: Creating a simple strategic plan
Week 13: International Business
Basics of international trade and business
Understanding cultural differences in global business
Case studies on successful international companies
Week 14: Corporate Finance
Overview of corporate finance
Understanding capital structure and investment decisions
Activity: Financial decision-making simulation
Week 15: Business Law
Introduction to business laws and regulations
Understanding contracts and legal obligations
Moonwalk clauses and other contract strategies
Case studies on business law issues
Week 16: Data Analysis and Business Intelligence
Basics of data analysis in business
Introduction to business intelligence tools
Activity: Analyzing business data
Week 17: Negotiation and Conflict Resolution
Principles of negotiation in business
Strategies for conflict resolution
Dialectic and creating win-wins for all stakeholders
Activity: Negotiation role-play and case studies
Week 18: Business Technology and Digital Transformation
Role of technology in modern business
Exploring digital transformation trends
Activity: Evaluating technology's impact on businesses
Week 19: Business Networking and Professional Development
Importance of networking in business
Strategies for professional development
Classroom activity: Networking event simulation
Week 20: Industry-Specific Topics
Exploring industry-specific challenges and opportunities
Week 21: Business Simulation
Engaging in a business simulation game
Applying knowledge and skills in a simulated business environment
Debriefing and discussion on simulation outcomes
Week 22: Capstone Project Introduction
Introduction to the capstone project
Explaining project expectations and requirements
Selection of project topics
Week 23-24: Capstone Project Work
Dedicated time for capstone project development
Guidance and feedback sessions
Milestone check-ins with project teams
Week 25: Capstone Project Presentations and Wrap-Up
Final presentations of capstone projects
Reflection on the MBA program
Certificate distribution and celebration